"SmartQ software…can help companies automate market research
functions such as screening focus group participants, implementing
satisfaction surveys, and monitoring in-store merchandising activities."
-- Quirk’s Marketing Research Review
Sample Market Research and Polling Applications
TeleSage's affordable SmartQ™ and eQ™ software can help your organization implement market research to better understand its market challenges, without breaking the bank. Read on to find out how your organization can apply TeleSage's IVR and Web technology to its market research and polling needs.
Polling
SmartQ can dramatically reduce the labor costs associated with polling. This technology facilitates inbound calling to a toll-free number or outbound calling, using either live operator or TeleSage's DialQ™ outbound dialer. This is particularly useful for sensitive or controversial topics, where research shows that callers are more likely to tell the truth to an automated system. For Get Out The Vote calls, TeleSage software provides the most affordable way to spread your organization's message in a short period of time.
Focus Group Screening
Using SmartQ IVR and eQ Web software, your organization can rapidly identify prospective participants from its focus group candidate pool. Whether candidates call a designated line, answer a DialQ automated outbound call, or log on to a Web page, they simply respond to each screening question as prompted. Eligible candidates can be notified of next steps immediately during the session or identified for later follow-up. TeleSage software makes it easy and affordable to maintain and screen focus group candidate pools.
Product Satisfaction Surveys
Nothing is more valuable to your organization than an accurate gauge of how it's performing in the marketplace. Find out how your products are performing and how your organization stacks up against the competition using SmartQ IVR or eQ Web software. Customers appreciate and patronize organizations that solicit their feedback. Try distributing a thank-you card asking customers to help your organization succeed by calling a toll-free number or logging on to a Web page and sharing their thoughts. To increase the response rate, offer a small incentive, such as a coupon. Cards can be inserted into product packaging, distributed at the points of sale, or handed to customers when a service is provided. Regardless of the distribution method, customers will appreciate the effort, and your organization will have the strategic advantage of immediate and ongoing market feedback.
Consumer Perception Surveys
All too often organizations create a vision, a mission, and product positioning statements without considering the prevailing perceptions in the marketplace. Before your organization repositions itself or launches a new product, find out about current consumer perceptions with TeleSage SmartQ or eQ software. Using outbound or inbound calling technology or the Internet, TeleSage software will seamlessly guide respondents through your organization's survey and automatically score consumer perception results. Capitalize on those perceptions in your organization's marketing campaign to create powerful messages and increase the campaign's effectiveness.
Monitor In-store Merchandising Activities
Receive immediate feedback from your merchandising team about stock levels, competitor activities, or prices using TeleSage SmartQ or eQ software. Tap into an in-store demonstrator's observations and determine the quantity of product sampled, the resulting sales, and customer feedback using a touch-tone telephone or the Internet. Merchandisers or demonstrators simply call a designated number or log on to a Web page and answer key marketplace questions. Your organization will be able to respond promptly to changing conditions and provide accurate feedback to retail chains about product movement, demonstration success, and category management.
Mystery Shopper Feedback
With SmartQ IVR and eQ Web software, mystery shoppers can instantly report on customer service levels, product quality, store cleanliness, and much more. Mystery shoppers simply call a designated telephone number or log on to a Web page after leaving a retail establishment and respond to survey questions. TeleSage software instantly records, scores, and stores the results. Immediate feedback means that your organization can take corrective action or provide positive reinforcement to retail personnel without delay. When your organization's reputation is at stake, or key personnel deserve to be recognized, paper-and-pencil reporting just isn't fast enough.
Field Representative Reporting
Many successful sales organizations have known for years that face-to-face contact is invaluable. Keep your field representatives in the marketplace and away from paperwork using TeleSage SmartQ or eQ software. Using a touch-tone telephone or the Internet, field representatives can immediately report the outcome of sales calls, schedule promotions, list ads, track competitor activity, and much more. TeleSage software will record, score, and store the information to allow easy monitoring of sales activity and forecasts by region, product, field representative, and more. With SmartQ and eQ software, your field representatives will spend less time reporting and more time in the marketplace interacting with customers.
Please contact a TeleSage representative to evaluate your needs and discuss the best way for you to connect with your audience.
View the CT Labs Certification Report.